Copywriting 101: 4 Tips To Captivate And Connect With Your Audience
Updated: Apr 4
How do you produce good copywriting that catches attention? Inspiring images capture your attention but captivating words can touch souls.
One of the predicted strategies for 2020 to boost your IG account engagement is by harnessing the power of WORDS.
Quality images + Captivating Copywriting = Boost in engagement with your audience.
Here's a few things to keep in mind when writing your next post:
1) It tilts your perspective
Don't take the topic head on. Instead, ask yourself why it matters. Each time you write down an answer, challenge yourself to push it further. Find the larger story happening behind your message.
2) It invokes emotions
Buying a product or a service isn't just about possessing a certain item, it is about the EXPERIENCE of wearing it, using it, and how it helps add value or a sense of joy to a person's life.Pinpoint on the experience your audience will enjoy and make them "feel" it through your words.
3) It cuts out excess
Good writing gets to the point -- and that means cutting out excessive phrases, and rewording your sentences to be more direct.
4) It creates a bond
For small businesses, your audience doesn't just want to buy from you just because, they want to buy from you to support YOU. Don't be too focused on talking only about your product or services, try to personalize it as often as you can with a little insight about you, why you are passionate about your work, what's your production process, what makes your offerings special, and why your customer's satisfaction matters to you.
Do try out these tips and let's make your business thrive!
Have a spectacular New Year's Eve with your loved ones lovelies ✨ Thank you sooooo much for the support in 2019.
Cheers to a successful 2020!
Lots of love,
Trish & team
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