Ever since the pandemic hit in March, the number of people who have started a YouTube channel has been higher than usual. Competition is high, many people are fighting for a piece of the pie, trying to get any views on your videos can seem like a hopeless attempt.
When I first started on YouTube about a year ago, my journey wasn't easy at all.
I've come to learn that I've made many mistakes as a small YouTuber. Mistakes that once I've started to work on, really helped me to see positive growth in my channel. Today, I'd like to share those tips I've learned with you to help make your YouTube growth journey a little easier.
If you want quick fast subs, this ain't the video for you.
But if you're looking to grow organically and a have strong YouTube community fan base, then watch this episode now:
#1 DON'T HOPE FOR GROWTH, PLAN FOR IT.
At the end of the day, YouTube works like a Google search engine. Keywords play a big part in your growth. So make sure that you:
Utilize the tags fully (max 500 characters)
Have a tool to help you with keywords - TubeBuddy or VidIQ or Google trends (use whatever tools that works for you but don't input keywords blindly)
#2 NOT HAVING A GOOD MIX OF TRENDING AND EVERGREEN TOPICS
This is a tip I learned from a really good YouTube guru called Salma Jafri :)
As explained by Salma, it's good to have a healthy mix of Evergreen and Trending topics because - Trending topics will help to bring NEW audience to your channel, while evergreen topics will help to nurture the relationship you have with your EXISTING audience.
If you haven't heard of Salma yet, do check out her channel. You can thank me later.
#3 ASK YOUR AUDIENCE
Want to improve on your lighting? Your audio?
Want content ideas?
Who better to ask than your very own audience.
When you ask your audience, they'll feel that you actually care about what they think. It creates a sense of community, trust, and friendship. These are very powerful things to create a long term strong community.
#4 ARE YOUR VIDEOS ENTERTAINING, RELAXING OR ADDS VALUE TO PEOPLE'S LIVES?
Yes, you can create what you like to create, but at the same time, people have to find it relevant to them.
When you create a video, do reflect for a minute if your video is either:
Entertaining (eg: great sense of humor)
Relaxing (eg: Relaxing music, motivational)
Adds value to someone's life (eg: Helps people gain new knowledge, learn a new skill.)
It's great if you like to watch what you created, but your goal is that you want others to watch your videos, yes? Then you have to have your audience's needs and point of view in mind, not just yours.
#5 ENGAGE AND SUPPORT OTHER YOUTUBERS
I understand many of you watching this probably would like to get monetized, I do too. However, if you've done your research, you need to have 1000 subscribers and 4000 freaking hours of watch time within 365 days.
If you do the maths, that's A LOT of hours.
You can do what some people do, and that is to go live for hours and hours, just trying to gain those watch hours. Which, I find quite exhausting.
Or, you can keep improving your content to gain subscribers organically. What is the point of having to have say 100,000 subscribers but none of them are your target audience and therefore none of them really watch anything you create?
So apart from using good strategies to grow, take time to get to know your subscribers and support them back.
Plus, as I shared in one of my recent videos, you just might inspire someone, and they in return may just do a real sweet shoutout for you.
#6 TRYING TO BE TOO DARN PERFECT
If you're waiting for perfection, you won't start filming neither will you publish what you've created. You'll get tongue-tied and you won't be natural on camera.
Understand this - you can't please everyone. So don't even try.
The most important thing you should do is, focus on giving your best in every single video, and just do you. That is all that matters.
Do yourself a favor, throw perfectionism into the bin.
#7 LONG-WINDED SCRIPT
When I first started on YouTube, I was so worried I'd screw up my lines that I wrote out my complete script - EVERY SINGLE WORD.
This made me so rigid on camera.
What I'd suggest you try is, write out only the key points of what you'd like to say and simply speak naturally as how you would with a friend.
This will help you to look natural and confident on camera.
#8 NOT PROMOTING MY CHANNEL OTHER SOCIAL MEDIA PLATFORMS
Initially, I wasn't actively promoting my channel on other social media platforms that I have.
Once I started, the beautiful thing was, people who liked me on YouTube, started to connect with me on my other platforms as well, and vice versa.
So do cross-promote all your platforms across social media platforms because it will definitely help you to grow all your platforms simultaneously.
#9 COMPETING WITH BIG YOUTUBERS IN TERMS OF GEAR
I was really worried at the beginning that my video quality would suck and that no one will really appreciate my videos.
I've come to learn that CONTENT is king above all.
Start with what you have. Focus on the value you give, the content of your videos, that is way more important.
There is no point investing a ton of money just to try and compete with big names on YouTube just because you wanna be like them.
When you are ready to slowly scale and upgrade your gear, by all means - go ahead and do so. But don't be pressured to invest heavily into gear if you're just starting out.
#10 NOT TAKING THE TIME TO ANALYZE MY VIDEO ANALYTICS
This was a HUGE mistake on my part.
It is so critical to analzye your analytics for every video because only then will you really understand who your audience is, where they come from, and what are the keywords that are pulling them into your channel.
So as daunting as it may seem, do it! This is truly a critical step to your YouTube growth success.
Once you’ve watched today's episode, I’d love to hear from you.
Which tip did you find the most helpful? What other tips have helped you a lot and you'd like to share with the community? Your input is truly welcomed and appreciated 💛 Thank you lovely people! Do share your thoughts and experience in the comments below.
I really hope you found today's episode helpful and it helps you to get one step closer toward your YouTube channel success!
Thank you so much for watching, sharing, and adding your thoughts.
Live strong, and have the courage to create a life you love because your happiness matters.
With SO much 💖,
P.S. Have a question you’d love to ask me? Do give me your Q on my page Ask Trish Anything and I'll personally get back to you with some empowering steps to help guide you through your challenges. I look forward to serve and help you towards a brighter future, a future you've always dreamt of. Do give me your Q here.
Knowing when to ask for help and guidance is not weakness. If anything, it's a strength.
P.P.S. 🔥Ready to take your career to the next level or looking for professional career advice? Schedule a free 30-mins session with me to find out more about how I can help you achieve your goals successfully.