Make Your Business Thrive - Work With Micro-influencer
Updated: Apr 4, 2020
If you’re looking to reach new audiences, Instagram influencer partnerships are by far the best performing platform for brands.
But it’s not just any influencers — brands are starting to sway towards building long-lasting partnerships with micro-influencers. Simply because, when done right, micro-influencer marketing works!
After analyzing influencers’ posts, results show that micro-influencers have the highest engagement rates (averaging at 7%) on their feed posts! In fact, influencers with 0-25K followers had higher engagement rates regardless of their genre, target audience, or topics. Wow!
But what does this mean for growing your brand’s Instagram following?
With a long-term partnership, a brand can build a stronger affinity with the influencer’s audience. With regular collaborations, the audience will soon start to build trust in your brand, just as they have with the influencer.
So it’s important to not only find the right influencer to partner with but to also build a collaboration project that resonates with their audience if you want to gain more followers from your influencer marketing efforts.
How to find the right influencer to partner with?
Check out our next upcoming business tip next week ;)
Let's make your business thrive!
Trish & team
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